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Market for the Product
The market opportunity for this product would most likely to be sold on the shelf of an agriculture store or a store that sells outdoors tools. Stores that this product could be sold at in Nepal are Met Group (p) Ltd, Navneet traders, which are stores that sell farm supplies. This product would most likely have a small market due to how expensive the product is. The ideal customer for this product would be a farmer using it to protect stored crops or to keep rodents out of the barn. This product would most likely be sold to larger corporation's that store large amounts of crops, this is due to the high price of the Pest Chaser Pro. This product could also be bought by small communities that want to live in a rodent free environment to reduce health risk that rodent provide. Since rodents are the most abundant and diversified order of living mammals in the world, they are host to many pathogens that impose public health risks (Meerburg, et al., 2009). Through looking at potential market it can be observed that this product would be best sold to business or cooperation’s that are able to afford this product over the individual farmer who could not afford this product.
References
Meerburg, B. G., Singleton, G. R., & Kijlstra, A. (2009). Rodent-borne diseases and their risks for public health. Critical Reviews in Microbiology, 35(3), 221-270.